The Legend of El Perrito
In the valley of El Volcán de Tequila, lived an old mestizo agave farmer and his little dog.
Over the years, as his senses left him, he depended on his little dog’s nose to help him harvest the ripest blue agaves from the rich red soil. One hot summer day, an ice truck broke down nearby, so the old farmer shared his tequila with the driver and a new drink was born. Soon, the entire state of Jalisco, Mexico would celebrate with his special blend of tequila. When asked about his secret recipe, he simply said
“El Perrito.”
El Perrito Bottling Process in Tequila Mexico.
Raising A Brand
Meet Charlie Garza, pet owner and brand creator. From his early days as an Anheuser-Busch delivery driver/merchandiser to Area Manager/Director of Modelo Brands, Charlie has amassed over 40 years of hospitality and brand management from the ground up.
It’s that pedigree which allows El Perrito Tequila to infiltrate a category with one simple fact:
The Margarita is the number one cocktail in the world!